For a small business, your website is a significant part of your brand and plays a big role in your online marketing efforts. Visitors to your website come searching for something and you need to give them the answers they seek while using your website to sell your product or services. You need to be the solution that they seek. If your website is not optimally designed, you can easily lose thousands of potential customers that you could easily have...

After building a successful eCommerce business, you can look back and see the massive amount of time and money it has taken you to get to this point -- the point where you are generating profits and enjoying more free time. However, after building a successful business, many entrepreneurs feel like there’s always something more, encounter a situation in their personal lives that requires a quick cash influx, or have gotten burned out from the incredible amount of work they’ve...

Some people live for the summer and the warm weather it brings. Others cannot wait until the weather starts to cool in fall. Regardless of how you feel about it, the weather will soon start to get cold. Winter really is coming. That means you need to do a little work now to prepare your home for the cooler months. Doing so can save you money on heating, but it can also make sure you don’t have expensive and annoying...

How to tackle financial Problems We have all been there. Financial woes and challenges happen to everyone at some point, and the stress and worry can be overwhelming. The most common financial problems and difficulties are: Cash Flow Economic Cycles Funding Unforeseen expenses Poor financial management Lets look at each in turn. Cash Flow. Keeping track of what money is coming in and going out of your business is essential. Remember, profit isn’t the same as cash flow. Your business...

As an e-commerce site administrator, one cannot ignore the power of user data collected during different stages of activities on your site. Many organizations collect and store these data, but they do not put them into good use, such as using them to increase the conversion ratio on their website. Many users will visit your site and never comeback for further activities. However, if you properly use the data they submitted to your database during registration, you can effectively increase...