5 Reasons Why You Need To Publish Content!
Today I’m going to share with you five reasons why you need to start developing content. Now, for any personal brand, small business, entrepreneur, the most important thing is attraction. How are you going to get clients, customers, and a tribe to you? How are you going to attract them to your goods and services and what you have to offer them?
After that, how are you going to retain them? How are you going to make sure that they return and use you again and again? How do you become their favorite? How do you build that level of credibility that creates a belief in you? How you do that is by developing content. So, let’s dive right into it. Here are five reasons why you need to start developing content.
1: Professional independence.
It’s estimated that 34% of American workers today are freelancers, and by 2020, 50% of the American workforce is going to be independent contractors. That means there’s a lot of people out there who are going to have to start developing marketing messages to bring their customers and their clients to them. They won’t have a job or a business that they work within to do that for them. So, developing a level of independence is really developing a level of job security for yourself. So, developing content is one of those things that makes you more of an individual and creates that level of independence.
2: Content will help you establish credibility.
It will help you develop a presence for yourself in the marketplace, a presence that people can believe in that shows that you know your stuff. And by offering up content for free to draw people to you and add value for them, you’re establishing a level of credibility that can’t be bought.
3: Creativity muscles.
Developing content is going to help you develop a muscle, a creativity muscle. Any kind of artist, singer, painter, musician, they know that by practicing their craft they develop a muscle of creativity that keeps this level of flow happening. And if they stopped doing what they do for any period of time, they get rusty and it takes them a while to get back into that flow. By developing content, you’re developing a creativity muscle and idea-generation machine that’s going to serve you in your professional career. And so, by developing content, you’re starting to use that muscle and that muscle is going to get stronger and it’s going to get easier over time.
4: Improves your confidence.
Developing content is a great way to feel great about yourself. You’re going to show yourself how much it is that you know, you’re going to be showing other people how much it is that you know, and you’re going to be providing value to them. And that will make you feel good. It’s great to share, it’s great to help people, and it’s great to really get a handle on what your offer is in the world. So, developing content gives you an opportunity to really shine and to really show that.
5: Grows your business.
Developing content is good for business. It’s called inbound marketing. By developing content that’s valuable to the people who you want to be your customers, clients or your tribe, you’re creating that level of attraction by giving things away for free and getting them to come to you and hopefully come to you over and over again so you become their favorite. This means they’ll bring their business to you or they refer business to you, and your business will profit from it.
