The Mandalorian Model: What You Can Learn About Marketing from ‘Star Wars’
When people think of “Star Wars,” the words “conflict” and “chaos” may come to mind. Let’s face it: The residents of the planets across George Lucas’ galaxy rarely live peacefully. Our problems here on Earth are different, but we still have to contend with conflict and chaos. Consider how public perception and current events can impact our brands or marketing initiatives. We often need to learn how to act on the fly. Despite the differences between our world and the...