Most people assume that the big costs that are associated with an e-commerce website come from paying webmasters to set up a website and that once the site is fully set-up, the running costs are minimal and you can sit back, relax and watch the money roll in. While you don’t have to pay the rent that is typically associated with a brick-and-mortar store, there are still many hidden costs that come from running a (successful) e-commerce store. Successful stores...

Why Cybersecurity Is Essential for Online Business Cybersecurity becomes more critical each year as the number of online retailers, games, and services increases. There’s a large volume of businesses currently available. As such, cyber criminals have a rich opportunity to attack and gain your or the place’s private information. Unless there is proper protection on a company's online store, you are at risk. [caption id="attachment_5027" align="aligncenter" width="626"] Hispanic woman using a digital tablet[/caption] What Is Cyber Security Cybersecurity is a...

Today, we're going to talk about why digital marketing is important in today's world. We're also going to talk about what is digital marketing, and the types of digital marketing channels that are out there. Then we're going to talk about the customer lifecycle in digital marketing. So what does it take to get somebody from point A to point Z, through digital marketing? And so those are the topics we're going to cover. So hope you enjoy yourself while...