Monthly Archives: April 2020

In this blog post, we’re going to talk about how to increase your Facebook reach and four tips to help your Facebook posts get seen by more people. So understanding Facebook reach is important because if you’re doing a lot of posting on Facebook but you don’t have a very strong reach, nobody’s seeing your content. And so obviously if you’re putting in the effort to make a post, you want people to see it. So let’s talk about four ways that you can do that.

1: Increase your user engagement with your posts.

One metric Facebook looks at when they determine where to show your post in different people’s feeds is engagement. So it’s important to have reactions to your posts, likes, comments, shares, all of these things are indicators of engagement and are going to help your posts be seen by more people. So here’s a couple tips in order to increase engagement. Maybe ask your employees to engage, follow your content, like content, comment. Ask your customers to, friends and family as well. And then also consider doing Facebook boosting by doing a little paid ads, paid boosting behind your posts. It’s going to get that post out in front of more people as well, hopefully, get you some more of those reactions and engagements that you need to have Facebook really look at your posts as something they feel like they should show to other people in their feeds.

2: Getting your posts seen by more people

With regards to Facebook reach, kind of piggybacking off the engagement piece, one thing Facebook looks at is if the users engaged with your posts in the past. So basically what Facebook is doing is they’re saying, “Hey, you engaged with this type of content in the past, so we’re just assuming that you’ll like this kind of content in the future, so we’re going to show you this post.” So by increasing your engagement and kind of getting that on a consistent basis with your followers, when you do new posts in the future, Facebook is going to go ahead and connect the dots and show that post to those previous users and thus increasing your reach. So some key tips here would be to be consistent with your content, to stay on topic so that your posts have some consistency and your followers have some consistency and so if they like the type of content that you’re posting, just basically keep doing it because Facebook will continually show that post to those people.

3: Increases the recency of your posts.

So one tip here would be to increase your consistency and frequency of your posts because the more recent your posts are, the more Facebook is going to be likely to show it to people. Basically, Facebook’s assuming the older your posts get, the less relevant it is. So if you’re not posting very frequently in other words, if you’re just posting once a week, you’re getting buried in the feed. So you really want to post at least once a day, if not more. Ideally, when people wake up, when they eat lunch and when they go to bed, those are typically the best times that you’re going to be at the top of people’s feeds and therefore they’re going to be able to see your posts and increase your reach.

4: Improve negativity.

If Facebook sees that people are hiding your post, marking it as spam, submitting complaints about it, obviously they’re going to show less of your posts in the future and knock down your reach. So the tip here is to make sure that you stay on topic. Don’t get outside of the scope of your topic. Make sure you stay on topic because that’s why people follow you in the first place. Don’t be spammy. Don’t be salesy. Really at the end of the day, add value. If you’re adding value with your content, your followers will not do those things, those negative reactions and therefore not penalize you when it comes to Facebook reach.

A bonus tip is Facebook Live Video. Facebook Live Video gets extra treatment from Facebook. It shows it to more people. When you’re alive, it’s kind of broadcasted to everybody and so if you have Facebook Live Video opportunities, definitely take advantage of them. That being said, don’t do a live video just for the sake of doing live video. It just always comes back to add value. If you’re adding value, you’re going to get the engagement, the likes, the followers that you need and your reach is going to continually grow over time.

Thanks for reading. Hopefully, this post on Facebook reaches helps you understand how Facebook determines who to show your post to and when they do it. Hopefully, these insights help you better understand the system and how you can maybe make some tweaks with your marketing content strategy to increase your Facebook reach.

Without any doubt, social media play a huge role in our lives today. With so many people using various social media channels, these channels gradually transformed into the new storefront.

Now, Facebook, Instagram, and other platforms are the main places where users discover new brands and products. According to the stats, as for 2019, more than 80% of users discover products that are interesting to them on social media and this number keeps growing. Also, studies found that 19% of users who come across an interesting product buy it straight off the social tag, 47% buy it online later, and 13% purchase it in a physical store at a later date.

These and other stats clearly indicate the importance of social media for modern businesses. The fact that most consumers use these platforms to discover new brands and products is changing e-commerce significantly, which forces businesses to engage in social media marketing more than ever.

Designing a Winning Social Media Strategy in 6 Steps

• Define Your Objectives

First and foremost, every effective social media strategy should have specific goals. The more specific the goals are, the easier it will be to assess the success of your campaigns.

For some businesses, the ultimate goal may be to grow their brand awareness, while others may seek better engagement or conversions. Whatever your objectives are, it is vital to determine them at the initial stage to know which way you should be heading with your strategy.

To set the right objectives, follow the S.M.A.R.T. formula:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

That’s what each of your goals should be!

• Know Your Audience

The key to success on social media is to create content that appeals to your audience, the one your potential customers find engaging and valuable. To do this, you have to learn everything you can about your audience.

To get started, create your perfect buyer persona. Then collect current data from your social media. With the help of social media analytics, you can easily learn who are your followers, where are they from, how old they are, etc.

• Conduct an Audit

To come up with a social media strategy that works for your business, you should first analyze and assess your current efforts. To do this, conduct a thorough social media audit. At this stage, you should answer the following questions:

• Who is currently following you?
• Do your followers fall under your buyer personas?
• How active you are on social media?
• How much engagement do you get?
• How do your efforts compare to what your competitors do?

The only goal of asking those questions is to determine what is currently working for you, what doesn’t work at all, and figure out what you can do to improve your strategy.

• Create Flawless Content

The content you deliver through social media is what lays at the heart of your marketing strategy. If you want to attract more followers and convert them into actual customers, each publication should be engaging, valuable, and eye-catching.

First of all, you need to develop a content plan that works for you. Keep in mind that your publications should be consistent, so be sure to define the right time for daily publications based on your audience’s behaviors.

Then, you can move to create written and visual content. Obviously, the higher the quality of the content, the more chances of winning over new customers. To create excellent written content, you will need some professional help. If you don’t yet have an in-house expert writer, try this out, it is a specialized writing service where you can hire writers with tons of experience to help you complement your content strategy. The same applies to visual content – to do it well, you will need to hire a professional.

• Polish Existing Accounts and Create New Ones

Now, when you already know your goals, audience, see the strong and weak sides of your past social media efforts, and have a content plan ready, you can move on to set up new profiles (if necessary) and improving existing ones.

Depending on the defined goals, you may choose different platforms that fit your marketing strategy most. As a rule, businesses stick to Instagram and Facebook, as these are the most popular channels today.

When you define which platforms you should be using, adjust your profiles or create new ones. Here are a few tips to follow:

• Create business accounts wherever possible. Such accounts normally offer better analytics and more handy tools.
• Fill out all account fields to make it look complete.
• Use relevant keywords and tags to help prospects find you with ease.
• Be consistent in everything you do! From accounts’ colors and main images to the timing of publications, descriptions, and general info – to create a solid brand image, you have to show consistency in everything.

These tips will help you establish good- and professional-looking accounts.

• Track Success, Analyze Your Results and Improve Your Strategy

Although following previous steps you can create a social media strategy that works for you, the work doesn’t stop there! To ensure the best results, you should always keep measuring and evaluating results, and further improve your strategy.

The Bottom Line

To sum up everything that had been discussed in this article, let’s recall some of the key points. So, in a nutshell, a social media marketing strategy consists of a summary of all activities a business plans to run on social media and a set of goals it hopes to achieve through these actions.

A good social media strategy should be accountable, measurable, and tailored to the unique needs and objectives of a particular business.

In this article, we’ve provided you with a step-by-step guide that will help you create a winning social media strategy with ease. Follow these tips to plan your own scope of actions that will help you run effective campaigns that convert to sales via social media channels.

Author’s Bio: This post was written by Sandra Larson. Sandra is an expert in the field of SMM with many years of experience. She claims that implementing successful social media strategies today is important as never. In this article, Sandra shares a practical guide for designing a winning social media strategy for a business.

So, you’re stuck at home thanks to COVID-19, you have to work, but you just feel like binge-watching your favorite show all day! Sound familiar? Well, you’re not the only one. While productivity may not be a big deal to people who are used to working from home, it is often more challenging for folks who are perfectly adapted to the 9 to 5 office-work routine.

So, how exactly are you supposed to stay productive when your TV is just 6 feet away and your dog is constantly licking your face? Well, I’ve got just two words for you – Time Tracking. Here’s how time-tracking tools can help you and your team stay productive while working remotely.  And as a bonus, I’ve also included the best tools to get you started.

Why Time Tracking is So Amazing

There are so many benefits that come from tracking time. Here are some of them.

• It Promotes Focus: 

Have you observed that when you have a close deadline, you tend to be more focused and spend less time on distracting activities? Well, it’s not just you – it’s how our brain works. Being conscious of time helps to improve focus, which means you’ll be able to get stuff done faster and more efficiently. And this is where time-tracking tools help.

• It Promotes Efficient Utilization of Time:

If someone were to ask you how efficiently you use your time, what would your answer be? Well, the truth is, you’ll never know the correct answer unless you track your time. 

When you track your time, you’d be amazed at how many valuable hours you spend each day on distracting activities like social media and chit-chats unrelated to your work. But the good news is that with this information, you can make necessary changes and boost your efficiency and productivity.

• It Keeps Everyone Accountable:

Okay, here’s the deal – if people have no sense of accountability, they’ll most likely be unproductive. And when you’re dealing with team members who aren’t used to working without supervision, this can be even worse. 

So, if you’re managing a remote team, you need to make sure every single person on your team feels accountable to you. And what better way to do this than to track how your team members are spending their time during working hours? The best part is that many tools make this so easy.

• It Brings Satisfaction

Have you ever noticed how you feel so good every time you accomplish tasks ahead of schedule? Well, it’s a beautiful feeling that motivates you to exceed your limits the next time. 

The cool part? Time tracking helps make this happen. 

By allocating time and priority to each task, you’re able to work on the right tasks at the right time. And the sense of accomplishment that follows can make you high… in a good way.

Top Time-Tracking Tools That Will Boost Your Productivity

• Time Doctor: 

If you’re really serious about productivity, then you should definitely try TimeDcotor. First off, it tracks time and provides a daily and weekly report on how much time you and your team members spend on activities – both important and unproductive ones. 

But that’s not all – if you’re a team manager who struggles with payment processing, TimeDoctor can help. Apart from helping to generate time-logs, it automatically processes payments to employees based on the specified hourly rates. This, of course, makes your life easier.

The best part is that it comes with a 14-day free trial and a monthly subscription of $9.99 afterward. It is available on Windows, Mac, Linux, iOS, and Android. 

2. RescueTime

If you get easily distracted and you want to boost your productivity, then you might want to check out RescueTime. Not only does it help you track how you spend your time, it also blocks distracting websites – all while working in the background.

The best part is that it has a completely free (but limited) version for folks on a budget. It also has paid versions starting at $6 per month and it is supported by Mac, Windows, Linux, iOS, and Android.

Conclusion

In these uncertain times where everyone must stay home to stay alive, maintaining a productive team can be the difference between success and failure. The good news is that time-tracking can help you unlock more productivity than you ever thought possible. So, whatever you do, don’t fail to track time.