So, your business is interested in creating a mobile app? It’s no surprise. Creating an app is one of the best things you can do for your business, so nearly every business has one! Unfortunately, just having an app isn’t enough. Nobody will download it if they don’t know it exists!
If you’re just getting started trying to advertise your app, make sure you start with these four marketing tips that are perfect for apps of all types.
Social Media
One of the very best ways to market your app, or any other kind of product or service for that matter, is to use social media. There are a couple of ways you can do this.
Start by having a presence on Facebook, Twitter, and Instagram. Connect with friends and followers in a meaningful way instead of being overly promotional.
Paid advertising is also an option on social media platforms. As a bonus, most platforms make it very easy to advertise and get the most out of your marketing campaign.
Make a Website Just for Your App
Your business probably already has a website, and you should definitely talk about your brand-new app on your site, but your app should have a website of its very own too.
There are a couple of reasons why your app should have its own site. First, it’s a great way to ensure your app is easily searchable on the internet. Second, you can include as much information as possible about your app on its own website.
In addition, having a site for your app shows people that it’s the real deal. With its own presence on the internet, people will feel confident that it’s worth their time.
Mix and Mingle With the Public
When it comes to advertising your app, it’s about a lot more than sitting behind a desk and typing away on the internet. One of the best ways to advertise your business is to get out there and mingle with the public!
There are quite a few ways to do this:
• Create a press release
• Host a launch party
• Conduct and give interviews to local newspapers and bloggers
• Write a guest blog
Another great way to get the word out about your app is to connect with social media influencers. It doesn’t necessarily have to be someone with millions of followers. Even getting an endorsement with an influencer in your industry with a few thousand followers can help.
List it in the App Store the Right Way
The very best, and easiest way, to get started advertising your app is to make sure its listing is optimized in the app store. That means using keywords, ratings, and detailed descriptions so that it is searchable in the store and enticing to download when found.
There are many ways to advertise your app, but if you’re just getting started, make sure you begin with these four ideas. They’ll make sure your app gets off to a running start!