Changing Strategies of Search Engine Optimization


Changing Strategies of Search Engine Optimization
SEO
The introduction of Google Panda, Penguin, Humming bird along with several major and minor updates that occur all around the year have changed all the perspective of working on search engine optimization. These new algorithms of Google have affected more than 40% of strategies in SEO that one used to perform for the best result in search engines. Other search engines such as Yahoo, Bing and Askme.com have also slowly started updating their algorithms to have better search results. Being a SEO personal it is vital to work with the changing algorithms of major search engines.
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Why Google gives priority to websites having quality content?


Why Google gives priority to websites having quality content?
Content
Everyone who uses Google for their everyday searches will agree that the search engine provides high priority to quality content websites than the quantitative ones. With the algorithms like Penguin and the older Panda, Google is aiming at increasing the rank of the websites with unique and high quality content. This is why many high quality sites such as Wikipedia ranks among the top 3 in most of the searches. In the same tone, in certain searches, other sites with high quality content would be in a higher rank than Wikipedia too (considering organic search positions only).
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